On 21 May at 11 am CEST, you are invited to a new EACA Chats session in collaboration with Gurdeep Puri, founding partner of the transformation agency The Effectiveness Partnernship.
As we navigate the complexities of modern marketing landscapes, understanding the essence of what drives commercial success is crucial. Gurdeep Puri, with his expertise in marketing and commercial strategies, will share insights that bridge technical knowledge with strategic execution.
‘Developing Effective Marketing Activities’ is particularly beneficial if you’re looking to elevate your brand’s market effectiveness, whether you are a CEO, Marketing Director, Strategy Lead, or part of a creative team.
In this session, you will learn about:
- Why marketing is facing challenges to demonstrate creative value at a commercial level
- What Effectiveness needs to be for Marketers to have more traction in the Boardroom and with the C-Suite
- Overcoming some of the fragmentation within our industry
- How to join the dots between downstream creative thinking and execution to upstream commercial results