Over the past few months, we’ve helped shape a new employer brand concept for logistics leader Kuehne+Nagel, anchored in one powerful, purpose-driven idea: “A career with us is about more than you imagine”.
From fresh coffee to life-saving medicine, logistics touches lives in ways most people never see. And it’s not just about the big, life-changing moments—it’s also about the everyday ones: having the ingredients to cook dinner, picking up flowers for your parents, or getting that warm jacket just before the cold sets in.
Recognizing the role Kuehne+Nagel’s people play in making these moments possible, we set out to tell a story that helps attract new talent and brings colleagues together around a shared sense of pride and purpose.
Read the full story and discover how storytelling can scale across a global workforce.