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Building an innovative company brand after the demerger from Actelion.

Strategic Task

Strategic positioning of the corporate brand, development of the brand personality and key messages. Translation of the strategic brand idea „Reaching out for more“ into a differentiating brand identity, with focus on efficient implementation. Design of an iconic super-visual, and development of systematic design principles for all media applications, from digital applications to print media and building signage. Development and implementation of spatial scenography and collateral media that can be used sustainably, beyond launch day. Empowering strategy based, globally consistent and efficient brand management from day 1 of the new company.


Idorsia Pharmaceuticals Ltd.

Markenfels services

• Management consulting
• Roadmap
• Competitor analysis
• Brand positioning
• Key messages
• Strategy handbook
• Brand design
• Website design
• Intranet design
• Company presentation
• Building signage
• Annual reports since 2017
• Implementation planning
• Production support



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